Solectrix CEO, William Fidler, began his career in 1977 working on marine and industrial electrical systems for fishing and commercial vessels operating out of Alaska. In 1981, He launched AMC Electric, a marine electrical service group, to design, build and install electrical equipment on yachts & commercial craft in Tacoma, Washington. Through the next decade he helped build over 30 custom yachts, repaired and renovated many others. Fidler eventually moved into non-marine commercial and residential electrical systems.
About 5 years ago, Fidler began taking on an increasing number of photovoltaic system installations.
Helping to facilitate the customer's vision is something he strongly believes in. "Some clients understand solar and go for it; others need information, guidance and encouragement. This is our job: to walk the client through the process. And because we're a small, tight-knit group, we can work closely with each customer at every step of the process."
A founding member of Solectrix and seasoned alternative energy integrator; Roberto is one of Seattle's own prodigies with a wide range of experience. He has been in the solar and hydronic heating trade since 1977. He has designed and installed custom residential and commercial systems that have been maintained for decades. Roberto has been a past board member of Solarwashington and has had the opportunity to work with the University of Texas at Austin with thier entry in the first solar decathlon. This was a donation of equipment as well as consultation and installation of a hydronic heating and cooling system, powered by the zero-energy home's photovoltaic array. Roberto has the ability to help customers understand the potential thier site has and recommends the appropriate tools of technology.